Advertisements are among the most innovative ideas that help a brand echo everywhere. The digital era has provided ads with an amazing platform on which they can start making a difference in minutes. This is simply because the internet’s reach is almost everywhere. Google ads leverage this reach to connect with potential customers. And these customers are actually intended ones who aggressively search for the advertised offerings.
After reading this post, you will know how to use Google Ads for Lead Generation. Let’s start with understanding what lead generation is.
Table of Contents
An Overview: Lead Generation
Lead generation is a unique approach that starts by making people aware and finishes by engaging customers to inquire. Customers’ intent can be discovered when they fill out a form to sign up or subscribe for a newsletter or further information. This is how an effective lead-generation process proceeds. It establishes the platform for sales and marketing strategies.
Now that you know lead generation, let’s explore How to Generate Leads with Google Ads.
Significant Role of Google Ads for Lead Generation:
Google Ads Campaigns for Lead Generation show impressive results in gaining engagement and visibility. Here is how.
1.) Targeted Advertising:
Google discovered that advertisers generate revenue of $2 for every $1 through the investment in its ads. If calculated, this revenue is double the investment, which shows how significant these ads are. The advertiser gets insights into specific audiences to target. The insights driven from platforms like social media (Facebook, LinkedIn, Twitter, & Instagram) and search engines (like Google, Bing, and Yahoo) introduce the advertiser to target audiences. He brainstorms various parameters via insights to select specific audiences for targeting via ads.
This discovery also reveals their pain points and expectations, which can be used to create targeted ads or landing pages that potential customers are likely to visit.
2.) Keyword Targeting:
Advertisers to bid on specific keywords for online ads. These key phrases must be relevant to the beneficiary’s industry. The ad with that keyword attracts customers who search intently. On seeing it at the top of the search results, the possibility increases to achieve the goal of publishing that ad.
Startups and small enterprises can leverage this facility to find their target audience directly through online ads. It helps in maximizing the click-through rate (CTR) by intended users. Studies reveal that approximately 75% of users never turn over to the second page of search results.
So, this Google Ads Lead Generation Strategy can be considered the best to attract interested users.
3.) Ad Formats and Extensions:
Online ads can be seen as text ads, display ads, and video ads. So, various businesses can choose the best format according to their niche to promote themselves.
Additionally, advertisers can use ad extensions, such as call buttons, location details, and additional hyperlinks to provide descriptive details. Overall, these extensions provide sufficient scope for catering information to users so that they can take requisite action. For example, a call extension can be the best way to start or increase the influx of direct inquiries on call.
4.) Remarketing Opportunities:
Remarketing is an attempt to re-engage users. These are the users who previously visited the website but bounced out without meeting the intent behind integrating a call-to-action. In essence, targeted ads attract re-attract users who were once interested in exploring your offerings. Businesses use these ads to remind them of their offerings and simultaneously, promote them to get back to the offer and complete a desired action.
Research reveals that remarketing can increase the click-through rate by 400%. This strategy significantly shoots up the conversion rate via ads that are an attempt to retarget.
5.) Geographic Targeting:
Internet adverts can maximize conversions in a specific location. It can happen by integrating local business details and specific time intervals to attract customers from nearby areas. This type of PPC can be integrated with the effort of local SEO to maximize sales.
Google itself has found that 76% of people visit nearby stores within a day after online searches. Pay-per-click ads on Google can be optimized as per local searches for overwhelming footfall in the store.
6.) Tracking and Analytics:
PPC or pad ads capture users’ insights in the backend, which can be tracked by using analytics tools like SEMrush. The automatically captured insights enable you to measure the effectiveness of your ad campaign. You can thoroughly examine metrics like click-through rates, conversion rates, and return on ad spend. This whole data reveals the true picture of your ad strategies and whether it is successful or need improvement.
Best Practices for Using Google Ads for Lead Generation:
Digital marketers use expert lead generation services and best practices for online ads, which are proven and shared below.
1.) Define Clear Goals:
Before publishing any ad, ensure that the object is decided. It can be related to increasing web traffic, and subscribers, generating leads, and increasing sales. The specific goal will guide in shaping a successful campaign to target or retarget. Moreover, ad publishers can make guided decisions on how to improve targeting, messaging, CTA, or budgeting.
2.) Conduct Thorough Keyword Research:
Another best practice is to invest significant time in keyword research. Experts use tags and keyword research tools like Keyword.io, rapidtags.io, or Google Analytics to make this research speedy. For selection, high-traffic keywords with low competition deliver desirable results.
3.) Create Compelling Ad Copy:
Advertisers create an engaging and persuasive ad copy. They place unique selling points and strong call-to-action resonating with the objective. These arrangements encourage target audiences to take the next step, which is intended by the seller.
4.) Optimize Landing Pages:
The landing pages are the very pages that are linked with the ad. Online marketers completely optimize them so that they upload in less than 3 seconds, show everything that users intend, and meet the ad’s promise.
5.) Test and Iterate:
A/B testing brings an additional benefit that you can try with these ads. Advertisers experiment with different ad copies, formats, and targeting plans while frequently assessing insights into that platform. This monitoring drops some cues to adjust ad campaigns according to the best-performing ad copy.
6.) Leverage Extensions and Features:
Ad extensions are a bonus, which you may use to feature other vital options like contact number, CTA, location, etc. This additional information can delight customers who are extremely focused on investing in your offerings.
Conclusion:
Google ads are online tools to instantly generate traffic, leads, and sales through instantaneous visibility. These ads appear on the top of the SERPs, which immediately attract intended users to click and hence, explore the offerings. It mostly attracts interested users, whose journey can be analyzed for retargeting campaigns.
About the Author:Alex Messay is a creative content writer and search engine optimization (SEO) expert working at Eminenture Technologies with practical experience. He is creating incredible strategies to increase visibility, top ranking in SERPS, and encouraging leads through a website. His skills and expertise in defining success through end-to-end digital marketing have been seen in many cases across various companies.
Be the first to write a comment.