Nowadays, virtually every company uses social media to develop its brand, draw in new customers, and increase leads. In actuality, more than 90% of millennials and close to 50% of baby boomers use social media.
However, there is a stark contrast between what companies believe they are giving customers and what actual customers are experiencing.
Only 10% of customers agree with companies’ claims that they offer exceptional customer service on social media, which is held by 90% of businesses. What precisely are companies doing incorrectly on social media, and what can they do to enhance their social media campaigns? Here are 10 social media strategies that companies must employ if they are to be successful.
Table of Contents
List of Top 10 Social Media Tactics:
1.) Consistent Posting:
Carefully plan out your social media content strategy and stick to it. Consistency in posting is essential. You shouldn’t go for extended periods of time without publishing fresh, interesting content.
Establishing a posting schedule and sticking to it will ensure consistency, which will help your customers know what to expect and when to expect it. Of course, keeping to a schedule can be challenging, especially if you have a lot of other obligations. Tools for post-scheduling, like Buffer and Hootsuite, come into play in this situation.
Although some platforms permit automatic posting, nothing compares to natural posting! Do it yourself if you can! Although it can take a lot of time and auto-posting can be very alluring, it has been shown to significantly reduce your posts’ reach and engagement. Facebook and Instagram are able to tell when you’re auto-posting!
And, as much as you want to post, you also like to see what’s happening on your social media pages, don’t you? You can even reply to any questions or comments without wasting time.
2.) Being Consistent With Branding:
In addition to consistently posting, you should ensure that each post has a consistent theme. You definitely don’t want to post unrelated content to your business or the types of things you typically post online.
Use the same tone of voice throughout all of your posts to maintain consistency with your branding. Use the same types of images as well; paying attention to your color scheme can help. Make all of your social media channels use the same logos.
3.) Having Clear Goals And Metrics And Tracking Your Stats:
There is no way to know if you are using social media successfully unless you are monitoring your statistics. You can’t learn how to get better if you don’t know if you are succeeding. But you first need to have KPIs, or key performance indicators, in order to monitor your success. You should have your goals in place before choosing your KPIs because they depend on them.
For instance, your KPIs could be Facebook likes, Twitter followers, and Instagram followers if your goal is to increase your fan base and social proof. On the other hand, likes might not be as important to you as leads and signups if your objective is to expand your email list or boost your lead percentage.
If your objective is to increase traffic to your blog, additional KPIs could be comments, engagement, mentions, clicks to your website, etc. By monitoring your KPIs, you can test out various tactics and determine which ones assist you in achieving your objectives the most quickly.
Although it may not appear to be a clear-cut social media error, if you don’t establish a clear goal and monitor your progress, the entire exercise is pointless.
4.) Employing A Social Media Listening Strategy:
This is a crucial social media error that you must avoid making! It’s crucial to pay attention to what people are saying on social media because it enables you to identify the issues that your ideal customers are facing and the types of content that will interest them.
Start by looking at your own following and the comments people leave on your posts. You can start following hashtags related to your niche and browse recently published posts that use those hashtags.
If you need some help determining which hashtags are trending, RiteTag and other tools are fantastic. If you use Instagram or Twitter, you can check your alerts to see when someone has mentioned you. To find out what is popular and trending in your niche, you can even visit websites like Reddit or Quora.
Of course, you can also directly contact your audience for feedback or publish brief surveys on Facebook, Twitter, and Instagram Stories that ask only a few questions but provide a wealth of information.
5.) Not Being Overly Promotional:
No one, particularly not millennials, uses social media to be sold to. People use social media to communicate with loved ones, keep up with friends and interests, connect with family, and find amusing posts to pass the time on a dull day. Once you are aware of this, you can begin engaging with your audience and gaining new fans.
People will find you boring, uninteresting, and bland if all you do is post links to your blog posts and promote products. Nobody wants to view an ad-filled news feed. Stay human! It’s acceptable to occasionally promote your services, especially if you do so subtly. However, you should also share other content that benefits your followers.
This can be advice, instructional videos, amusing content, or anything else that will be helpful to your followers. Consumers want discounts on social media 78% of the time, while educational posts are preferred by 65% of users.
6.) Understanding Your Audience Or The Platform:
Nine out of ten companies fall into this trap, making it the most frequent social media error. It’s critical that you comprehend the platform as well as your audience. You can view analytics on your followers on Facebook and other social media. Their demographics, age, location, and other details are available.
Additionally, it’s crucial to select the appropriate platform and modify your message accordingly. If you’re trying to reach professionals, for instance, LinkedIn might be your best bet. Instagram and Pinterest would be better options than LinkedIn or Twitter if you run a design, cooking, clothing, fashion, makeup, or any other business that depends on visuals for promotional purposes.
7.) Engaging With Your Customers:
You can develop relationships with your customers through social media. This means that even if the majority of your posts are already scheduled, you still need to interact with your followers frequently. Start by leaving responses to the comments that people have left on your posts and on the posts where you have been mentioned.
Because you can respond to questions immediately, live streams are a fantastic way to interact with your followers. You should start with Facebook Live, Instagram Live, and Periscope.
8.) Taking The Customer Journey Into Account:
It’s critical to consider the customer journey when writing your posts. This is one of the reasons it is not a good idea to only post sales-related content on Instagram; potential followers are unlikely to find that entertaining.
Building a relationship and trust takes time, so you should focus your attention there. When you’re attempting to sell a product to your audience, the “know, like, and trust” factors can help you a great deal.
9.) Retargeting:
You’ll have access to a lot of new opportunities if you set aside money for paid social media advertisements. Your sales will go up, you’ll meet more people, and you’ll build a following much more quickly.
It’s unfortunate that so many people fail to create retargeting ads. Retargeting, according to almost half of all marketers, is the most underutilized online marketing tool, but only 15% of companies have a budget for it.
You can target people on Facebook, for instance, based on their visits to your website, their visits to a specific product page, their presence on your email list or phone list, their click-through rate on prior ads, and a host of other criteria.
According to the “rule of seven,” a customer needs an average of seven exposures before acting. You can repeatedly expose customers to the same good or service by using retargeting, which will raise your conversion rate.
Retargeted ads actually have an average click-through rate that is ten times higher than a typical display ad.
10.) Optimizing For Local SEO:
This error stands out among others on social media, particularly if you run a local business. Ensure that individuals can find you on social media. Include your address and phone number in your Facebook, Twitter, Instagram, and other profiles to accomplish this.
Another piece of advice: Concentrating on obtaining reviews from nearby customers on Facebook can significantly improve your ranking for local SEO.
Wrapping It Up:
Don’t be surprised if social media overtakes traditional marketing as the most widely used medium in the years to come since it continues to be one of the most effective platforms for marketing!
Avoiding these typical social media errors not only increases your chances of success in business but also moves you one step closer to becoming a social media guru!
About the Author:Rakesh Donga is a Certified Magento Developer and CEO at MagentoBrain with 8+ years of experience in eCommerce development. MagentoBrain is the leading eCommerce web development company that also offers Magento 2 Migration, Magento Upgrade, eCommerce Solutions, and other IT solutions.
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