In order to write well, you must first learn how to think well. That’s because writing is a thinking process. The better your thinking skills, the better your writing will be. And that’s especially true when it comes to the all-important task of SEO copywriting.
SEO copywriting is not just about cramming in as many keywords as possible and then calling it a day. It’s about crafting content that is both search engine friendly and reader-friendly. It’s about finding the right balance between the two so that you can achieve the best possible results.
So, how long should a blog post be for SEO in 2022? The answer is: it depends.
It depends on your topic, your audience, your goals, and a number of other factors. But there are some general guidelines you can follow to make sure that your blog posts are optimised for both search engines and readers.
Here are some things to keep in mind when determining the length of your blog posts:
Table of Contents
1.) Your Topic:
The first thing you need to consider when deciding how long your blog post should be is your topic. Some topics are simply more complex than others and require more explanation. Others can be covered in less depth.
2.) Your Audience:
The second thing to consider is your audience. Who are you writing for? What do they want to know about your topic? How much detail do they need?
3.) Your Goals:
The third thing to think about is your goals. What do you hope to achieve with this blog post? Are you trying to rank for a certain keyword? Drive traffic to your website? Convert readers into customers? The length of your blog post should be determined by what you hope to achieve.
4.) Keyword Density:
Another factor to consider is keyword density. This is the number of times your keyword appears in your blog post divided by the total number of words. The ideal keyword density is between 1% and 2%. That means that if your blog post is 1000 words, you should aim to use your keyword 10-20 times.
5.) Readability:
You also need to consider readability when determining the length of your blog post. A good rule of thumb is the Flesch Reading Ease test. This test gives your content a score from 0 to 100, with 100 being the easiest to read. Aim for a score of 60 or higher.
6.) Engagement:
Finally, you need to think about engagement. How engaged are your readers? Do they stick around until the end? of your blog post? Or do they bail out early? The longer your blog posts are, the more likely it is that readers will lose interest and stop reading.
Top Benefits Of Quality Blog Post Content:
No matter what industry you’re in, chances are good that you can benefit from quality blog post content. Here are some of the top benefits:
Boosts SEO Efforts:
One of the main benefits of quality blog post content is that it can help boost your SEO efforts. By including relevant keywords and links, you can make your site more visible to search engines. This will help you attract more organic traffic and improve your search engine ranking.
Generates Leads:
Another benefit of quality blog post content is that it can help generate leads for your business. By providing valuable information and making it easy for readers to contact you, you can turn casual readers into paying customers.
Builds Trust:
Quality blog post content can also help build trust with your audience. By providing accurate, reliable information, you can show your readers that you’re an expert in your field. This will make them more likely to do business with you in the future.
Increases Social Shares:
If your blog post is informative and well-written, it’s more likely to be shared on social media. This can help increase your reach and attract more readers to your site.
Improves Conversion Rates:
Quality blog post content can also improve your conversion rates. By providing valuable information and making it easy for readers to take action, you can encourage more visitors to become customers or clients.
Gives You A Competitive Edge:
Another important benefit of quality blog post content is that it can give you a competitive edge. In today’s digital world, content is king. By creating quality blog post content, you can set yourself apart from your competitors and attract more readers to your site.
Helps You Connect With Your Audience
Quality blog post content can help you connect with your audience. By understanding their needs and providing valuable information, you can build relationships with your readers and turn them into lifelong fans.
As you can see, there are many benefits of quality blog post content. If you’re not already incorporating blogging into your marketing efforts, now is the time to start. By creating quality, keyword-rich content, you can boost your SEO efforts, generate leads, build trust, increase social shares, and improve your conversion rates.
While there is no one-size-fits-all answer to the question of how long a blog post should be for SEO in 2022, there are some general guidelines you can follow to make sure that your content is both search engine friendly and reader-friendly. Keep these things in mind when determining the length of your posts, and you’ll be on your way to success.
About the Author:Margie Marie Gabor Manlunas works at Neon Treehouse – a digital marketing agency in Adelaide and Melbourne. She enjoys reading books and playing the guitar in her spare time.
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