If you have a business, the first thing you want to do is build a website. It’s where you can showcase your products and market them to multiple channels.
However, managing a website is not that easy. You have to find the balance between maintaining a good SEO rank and, at the same time, making it customer-friendly.
An SEO-friendly website helps you rank on top of the search engine. When some search for an item with a keyword, your website can show on the search engine result page. However, it should stop there. Website owners should ensure that the web design is accessible and easy to navigate through. This is to let customers stay longer and make a purchase.
But finding the balance between an SEO-friendly website from a responsive website is quite challenging. Both the SEO team and the web dev team need to communicate how to make this possible, and of course, both teams have different opinions.
So, is it difficult to find the balance between the two? And how can SEO web design be impactful to a business?
Table of Contents
What Is SEO Web Design?
The practise of optimizing a website so that it ranks well in search engines is known as SEO. The design and building of a website and all of its pages is known as website design.
When you combine the two, SEO web design refers to the planning and development of a website that is optimized for search engines. It goes over the SEO best practices that web designers must adhere to when creating websites.
So, how can an SEO web design help in growing a business?
SEO Web Design Importance For A Business:
Attracts Visitors To The Website:
Website traffic is important for businesses. It is a vital element to gain leads and pay customers. When no one visits your website, or no traffic shows up, there will be no conversion and this is detrimental to a business.
However, it is possible to keep traffic from coming to your website. With the help of SEO web design, you can improve your ranking on SEO for people to notice your business.
Working on what your website needs to meet the SEO requirements of a search engine, together with a responsive website can help draw in customers.
The SEO aspect will put you in front of your competitors. Hence, it brings traffic to your website. Meanwhile, the web design will keep your customers by allowing them to navigate smoothly on your website.
The longer your audience stays on your website the better it is for SEO ranking. In addition, the more a person scrolls through a website the more likely they will make a purchase.
When working on your SEO web design, take speed and responsiveness into consideration.
Speed affects both SEO and web design. The slower your pages load, the higher the bounce rate, which causes a negative impact on the SEO ranking.
A two-second delay in the loading speed can result in a 12% traffic loss, therefore, make sure to improve the loading speed of your entire website.
Don’t forget to even create a responsive website, one where the design responds to the user’s device, behaviour, and environment/ location.
Improves User’s Experience:
The first impression lasts, and that’s why you have to capture the attention of your users by giving them a unique and obstacle-free web design.
A seamless web design has all the elements tied up to form a website that is easy to understand, unclutter, simple, and uniform. It must not distract the users, but rather make their experience straightforward.
A web design with an improved user experience can help in your customers’ decision-making process. The better their experience is, the faster they are to buy a product without interruptions.
You can make it possible by improving web speed, making images clear, making sure buttons are working, the theme together with other elements like font, header, and more are all working together for a harmonious look, providing detailed product description, multiple payment options, and more.
Improve Ad Exposure:
Businesses invest in social media or search engine ads. They are effective ways to get people faster to your website by helping rank a site on top of the search engine.
Your visitors should be greeted with a clear idea of what to do next when using SEO landing pages.
Your conversion rate will skyrocket if you use SEO. That implies your ad spend yields a higher return on investment, lowering customer acquisition costs.
Stop paying for ad clicks from those who leave your site right away because it lacks an SEO web design.
Higher Conversion Rate:
Any company’s website’s ultimate goal is to convert those clicks into purchases. The conversion rate of a website with SEO web design is also optimized. This means that your website is geared not only to attracting visitors but also to converting those visitors into sales. A user can navigate your website and take action, like ordering a product or phoning your sales staff, with the help of an SEO web design.
Increase Social Media Engagement:
Social media has a great impact on the success of most businesses. With billions of users from different social platforms, it makes it a great choice when you want to market your business.
If you have a good SEO web design people will share your product, content, or website with others on social media. It is a powerful way to gain leads and increase your revenue.
Make sure to add social media buttons or widgets on your site so people who find your content interesting can easily share it with other channels.
Leave Good Reviews:
Consumers will have a better experience with an SEO web design because navigation will be easier. This will make an impression on your customers that will stay a long time, promoting brand loyalty. Not only that but because your website is so simple to use, people are lured to buy from you again and again. They may even tell their friends and family about your website, improving your brand recognition.
Works Alongside Customer Behavior:
One of the most prominent ways that customers shop is through their mobile devices. There are billions of smartphone users worldwide, and almost everything can be done and accessed using a mobile device.
The e-commerce sales last year were dominated by m-commerce sales, which were about 53.9%. The increasing amount of mobile devices and smartphone activities means businesses should optimize their websites to meet how people browse and shop online.
Make your website mobile-friendly to cater to your mobile device traffic. You want your website to be responsive and leave a good impression on your visitors.
If you have an optimized SEO web design site, it enhances the customer experience and improves satisfaction.
Furthermore, a mobile-friendly website is tailored to your company’s needs. Customers may interact with your brand whether they’re in the store or remotely. It provides technologies that seamlessly link the mobile and physical experiences.
Excellent Investment:
SEO web design is a long-term investment that pays off as long as you keep it up to date. You can usually not only keep your existing rank in searches with minimal regular maintenance. As the returns multiply, you’ll see the effect.
In a couple of months, you can see how people begin to interact on your website. You’ll see some changes from, lesser bounce rates, views on other pages, traffic from social media, and more. First, most of this traffic is not from organic searches. However, as you continue to optimize your website and more referrals, social shares, and ads are pushing your website, soon you’ll begin to invite organic traffic.
However, even when your traffic isn’t organic, you’re already starting to get some conversions and gain leads.
Reduces Ad Spending:
To get traffic, you need to spend money on ads. The majority of your traffic originates from these sources if you don’t acquire organic traffic. Managing these takes a lot of effort and money. If you don’t have the automated and analytics capabilities that digital marketing organizations have, they’ll take a lot longer.
While it may be important to get initial traffic, relying only on paid advertising and social media to do so is expensive. It’s not a sustainable, long-term company plan to spend 75 percent to 90 percent of your customers’ initial purchases to acquire them.
When you rely on paid traffic or social media posting it can be a problem. What if no one clicks on your ads anymore or you delete your social media page? There isn’t much of a payoff in the long run.
However, website SEO pays off in the long run. It doesn’t make the other go away. They’re still working together to create growth and profitability. However, as organic traffic increases, you will rely less on these more expensive traffic-generation strategies.
Increases Organic Traffic:
Organic traffic finds its way to your website by searching for an item or product on a search engine.
Being on top of the search result page gives a higher chance of driving more organic traffic to your site. For businesses to achieve such, they are required to optimize their website to meet the algorithm set by Google and other search engines.
By having an optimized SEO web design, you increase organic traffic, connect to potential customers, cut down on marketing expenditures, gain leads, and more.
Conclusion:
SEO is more than creating valuable content or using the right keyword. SEO entails creating a website that’s easy to navigate, fast, responsive, and makes visitors want to come back for more.
Bridging the gap between web development and SEO is essential for a well-designed and SEO-friendly website. Encourage your teams to collaborate from the start so that your website is thoroughly optimized for search engine optimization and usability.
When every part of your website works hand-in-hand, it will deliver a better customer experience.
About the Author:Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.
Such a helpful resource I came across. It contains all the required information which is more than enough to understand the concept.
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