Video emails are a fantastic way to turn your static message into a dynamic one. Unfortunately, many people are leaving video emails unutilized. They are a great way to improve both your personal and professional communication.
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What Is A Video Email?
Video emails replace large paragraphs with a simple video. These videos are typically embedded. They are placed right in the email’s body so that the recipient can view them directly. With video emails, there is no need to attach a video file. Video email is fantastic for marketing purposes because it makes it easier to access the media. Removing the number of steps it takes to see the video increases engagement exponentially.
Why You Should Be Using Video Emails:
Any professional should learn how to use video emails. Video emails are a fantastic way to create a memorable message. Videos condense a lengthy email and add visual graphics to communicate complex data that would be confusing in a text-only format. Additionally, they allow the sender to add personality to their email. Video emails are best for launching events, promoting a new sale or product line, and sending newsletters. The best part is companies can use the same video for other social media promotions, like TikTok or Instagram.
One tip is to keep your video emails short. Most experts recommend keeping it under two minutes. Embedding a longer video will make the emails too big and slow to load. If your email doesn’t even load, you will not be able to reap the boosted engagement from the video. However, you don’t only need to use video emails for professional use. There are many amazing ways to use video emails in your personal life. If you want to reach out to someone with a more personalized message to cheer up a friend, video emails are a great idea.
Two Simple Steps To Send A Video Email:
The first step is recording the video itself. These days, many people have access to a laptop with a web camera or a smartphone. For most messages, these cameras will be perfectly suitable. If you do not have a camera, try your local library. Most libraries provide computers with cameras. It will help to have an outline for your video to ensure you get your message across concisely, but don’t just read off a paper. If you do, your delivery will sound stilted and awkward. Expect to take a few tries to get a smooth video, and remember that you can always edit the video.
Embedding a video is a little tricky. Gmail and Outlook do not allow you to embed video in email. However, Apple and Samsung clients allow embedded videos to play. These platforms make up a large part of the market. You could always provide hyperlinks to a YouTube video or use services like Bonjoro that display the video but have it load on another site.
Anyone can find inventive and unique ways to use video emails in their life. Whether you are sending a cute video to a friend or promoting a new website, video emails are an incredible way to enhance your message.
About the Author:Anita Ginsburg is a freelance writer from Denver, CO. She studied at Colorado State University and now writes articles about health, business, family and finance. A mother of two, she enjoys travelling with her family whenever she isn’t writing. Anita recommends looking into companies like Covideo for video email options.
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