Since the new millennium, online presence has been more important than ever on businesses and other entities. This allows them to be more exposed to the public with less expenses and more scope. We know that the internet revolutionized marketing in terms of the range of people it can get.
Search engines like Google, Bing, and Yahoo generate their results based on their algorithm. This algorithm is based on the keywords used on a web search. For instance, if you search “Latest mobile phones,” you are more likely to see webpages with more terms on the top of the page rankings.
However, keywords are not the only contributors to determining a page’s rank. In 1996, two doctorate students from Stanford University named Larry Page and Sergey Brin discovered that keywords do not equate to relevance when searching for academic papers. What mattered more is the citation of other studies from the paper.
Because of this discovery, search engines applied to this system. Web searches not only rank pages from keywords itself but to the number of other sites that referred to a site. This means that not only a content’s wordings determine page ranking but also, its reputation. The process of getting a website on the first page of a page ranking is called Search Engine Optimization.
Some companies offer SEO services to other businesses, this is called outsourcing. Outsourcing is popular in countries like the Philippines because of their competence in speaking the English language and the influence of western culture due to centuries of Spanish and American colonization. Another contributor to this fact is the affordable costs of human resources in the country.
If you are going to hire an SEO, there are points to consider in order to make sure that you achieve productivity and exposure.
This Infograph is shared here after legal permission from Digital Marketing Philippines
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