Importance Of Personalization In Digital Marketing

Whether you are marketing your business, talking to customers, or selling products, your success depends primarily on the kind of personalized experiences you are providing to your target audience. The better you are at offering these solutions, the better the relationships you create with your target market, and the more they will believe in your brand and want to buy from you.

But isn’t it difficult to provide personalized services to all clients? You might ask.

Sure, it’s not the easiest of tasks but it’s also not as difficult as you imagine. With CRM tech and related tools like Salesforce and ActiveCampaign that help you with the collection and analysis of customer data, it becomes a lot easier to tailor personalized solutions that make your audience feel that their interests are being cared for.

In this post, we explain five ways your online business can benefit from personalization.

Improved Customer Experience:

Multiple studies now show that the consumers of today no longer respond well to information bombardment methods and aggressive marketing. For example, in a study conducted by Salesforce, it was found out that more than 50 percent of customers would rather give out personal data if that means they get tailored discounts and offers in return.

When running your business, therefore, make it your responsibility to collect as much information about your leads and customers as you possibly can. There are various ways through which you can gather this valuable info including using a CRM tool, carrying out surveys, and requesting people in your email lists to fill out forms. This way, you can understand the exact needs of your customers and where possible, provide them with improved experiences and products.

Enjoy Significant Growth In Revenue:

As a digital marketer, your goal shouldn’t just be to attract a customer to your (or your client’s) business, convince them to make a purchase, and then stop there. Instead, your goal should be to get them to buy from you many more times since that first interaction to increase the customer’s lifetime value (CLV).

For the best results, try using personalized messages and offer recommendations to them every now and then based on their previous purchasing behavior. Which channels of communication do they prefer when contacting you? How much are they willing to spend on certain products? Where are they located?

Having this kind of information will be key in helping you personalize their experience with your business. Ultimately, you will save significantly on marketing costs and as a result, boost your sales and revenue.

Retain More Customers:

Prudent business owners understand that retaining existing quality customers offers far better returns than acquiring new ones. Indeed, it’s been found out that businesses that increase customer retention by five percent are able to increase their profits by up to 90 percent.

Unfortunately, with competition growing stiffer with every passing day across all markets and customers having access to multiple options to choose from, it’s becoming quite difficult to retain a lot of customers today. The good news is that with some creative tactics and of course quality products and services, you can raise your average retention rates. A few proven ideas you might want to implement here for effective results include offering rewards, coupons, discounts and free samples. For existing customers, send personalized emails or use retargeting ads especially if they have some abandoned carts. You should also ensure that they are getting the best experience when browsing your website by making it visually appealing, easily navigable, and fast loading. This MangoMatter’s web hosting info is particularly valuable if you’re looking for a reliable hosting provider for your site.

Create Better Content:

When you choose to personalize your digital marketing campaigns, the one aspect of your business that benefits the most is your messaging. For starters, your content becomes a lot clearer since you have in mind the person(s) you’re reaching out to. Besides, as you gather more experience communicating to a particular audience, you are able to speak in a language they can relate to.

A good example of how personalization helps to improve content is the recent Share a Coke campaign by Coca Cola where the company scripted common names on their product bottles. The campaign which primarily targeted the millennials is hailed as among the most successful that the beverage giant has carried out in its history. It shows just how effective personalization, even in its simplest form, can be in growing a brand and consequently sales and revenues.

Build Deeper Relationships With Customers:

This pretty much sums up everything we’ve covered in this post. When you decide to personalize your marketing and promotion campaigns, the first goal is to show genuine concern about your customers’ needs and any challenges that they might be dealing with. A good place to begin is to appreciate their decision to choose you over the competition; you can do this by sending them a thank you note, for example. You could also send them emails or even special offers on their special days like birthdays or on the date when they joined your email list. This way, you’re able to build deeper and lasting relationships with them which payback in the form of increased sales and business.

How are you using personalization in your business? we’d love to hear your feedback.