The fly-by-night, non-returning customer may be acceptable for some businesses, but many business owners desire and thrive on return shoppers. They want high retention numbers. To achieve a database full of customers that come back, a business must have these things:
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A Give-Back Mentality:
Business owners have to be humble, which means they have to be willing to reward their customers from time to time. Many businesses are currently using reward programs to show their customers their appreciation for their business. These programs often involve a card and a point issuance system that allows consumers to get free prizes after they spend a certain amount of money.
Respect For Humanity:
No matter how big a corporation or business is or how many billions of customers it has, it can still fall and crumble in a heartbeat. Therefore, businesses should treat their customers with respect. No one wants to come back to a rude and condescending business establishment, or deal with one that has a “we don’t need her because we have 3.5 billion other customers” mentality. If a business wants high retention numbers, it needs to have low disrespect numbers.
Quality Products:
Customers expect the products that they buy to function in a certain way or achieve a certain result. For example, even restaurant customers expect to receive the same taste and quality they received during previous visit. They will not return if they do not. Restaurant owners should consider using breads with high-quality ingredients and taste, like what can be found at places like Klosterman Baking Company. For service-based companies, one of the best things you can do is offer high-quality service. Even if you don’t offer a tangible product, this like quality service and quick turnaround time are important.
An Effective Sales Funnel:
An effective sales funnel can raise customer loyalty numbers just because of its processes. Effective sales funnels usually have elements of gratitude at the near-end of the sales procedure. Therefore, a business that works with experts to develop its sales funnel has a great chance of locking down its clientele.
Five-Star Customer Service:
Many businesses provide five-star customer service. A retention-geared business needs to have five-star customer service. It needs to be different from the rest of the businesses to keep the consumers loyal to it. Poor customer service is one of the top reasons that consumers divorce their product and service providers. They experience horrid customer service elements like being ignored, not receiving a solution to a problem, and receiving sarcastic or asinine remarks in response to their situations. The five-star business avoids poor customer service at all costs. Such a business does not necessarily allow customers to walk all over it and dish out disrespect, but it does go above and beyond the call of duty.
If your business has the previously stated elements, then you should have great successes for many years to come. Work on getting them all if you’re missing some.
About the Author:Kara Masterson is a freelance writer from Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max. Kara recommends looking into Klosterman Baking Company as a great example of keeping customers coming back.
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