Truth be told, social media is here to stay. Almost 95% of all online traffic goes through one social media platform or another. This means, more and more people are falling into the various target markets through this medium. That being said, marketing through social media, as effective as it is, can get a healthy boost when integrated with other forms of marketing.
One such form of marketing is email marketing. This method of creating awareness has been around for well over a decade now and it has proven itself a worthy avenue for generating both viable leads as well as conversions. Therefore, integrating social media marketing and email marketing is not only pragmatic, but it is highly effective too.
The single most common objective for all online marketing campaigns is brand awareness. Social media as a medium provides an unparalleled avenue to reach the masses with your brand message. As mentioned earlier, the vast majority of online traffic frequents the different platforms that are currently in existence. This means millions and millions of hits on a daily basis.
Your email marketing campaigns can go along way and greatly increase its effectiveness when integrated with social media tools and channels. Here are some tips to help you Boost Your Email Marketing Campaign With Social Media Strategy.
Table of Contents
1.) Integrate The Channels:
This should be at the top of your list. By integrating various marketing avenues, you maximize your potential reach. By simply integrating any kind of social media campaigns, such as, a Facebook promotion, an interesting and informative tweet, or a Pinterest board, not only do you cross-pollinate that particular email campaign, but you also make increase the awareness accorded to it as well as the potential reach.
On a normal day to day basis, your email campaigns are limited to those people on your mailing list and at the very most, the people they choose to forward your message to. Once you have integrated a social media campaign of sorts within that message, it will stand a better chance of being seen by more people. Even those not on your mailing list.
2.) Cross-Promote:
By using the many sharing tools online, you can get more people to see your emailing campaign. Make it easier for those people who are on your mailing list to share whatever message you have across different platforms and you will increase your reach exponentially.
People are often willing to share relevant material, they are however discouraged by the tedious processes involved when it comes to emailing or tagging a friend within the message. By making it as easy as the click of a button or link to share your content, you will give it a better chance of reaching a wider spectrum of people.
3.) Utilize Buttons:
This goes to support point number two. By including the various social media buttons such as a Facebook like button or a ‘follow us on Twitter’ button, you make it easier for your customers to access your social networks and link to you.
Once they have linked to your pages, they can easily share your content with all their friends within their circles. This is much easier than having to forward an email that may or may not be compatible with their various systems. Make sure you include these social media platform buttons within the emails you send out.
4.) Call To Action:
Sometime, simply including social media buttons within your emails does not cut it. In this case, you will need to let your clients know what you would like them to do. Simply ask them to like or join you on your various social media platforms and to share the content they deem most relevant with their friends.
People like to be associated with good material. Once you have provided great content, asking them to share it is only a slight nudge in the right direction with which they will be happy to comply.
5.) Recruit Through Social Media:
Since the various social media platforms have a better reach than your every day emailing list, you can use this as an opportunity to have more people subscribe to your list. Run some sort of promotion and make signing up for your newsletter the catch. Just make sure the promotion is valid and something your potential clients would want. By doing this, you will have a much bigger pool of potential email subscribers than you would with any other fishing pool.
As mentioned earlier, email marketing and social media are two of the most effective marketing avenues known to the online world today. Use these tips to Boost Your Email Marketing Campaign With Social Media Strategy and see these two avenues work in conjunction with one another for the betterment of your brand.
About the Author:Bernard Naylor is an Online Consultant for Clarity Way – an Alcohol Detox Facility offers a private detoxification experience for clients seeking recovery from alcohol. Bernard likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.
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