Custom Product Fields WooCommerce – An Ideal Solution

With the increase in WooCommerce solutions, the need for improved customer experiences has also hiked. There is no other thing that can be as important as the user experience on your site.

There is an endless debate on what contributes more to customer experiences as some believe that website performance is all that matters, while others come up with another factor. To meet these standards and boost website performance, lazy loading is the go-to solution for some, but it is not the ultimate solution.

What matters the most on any WooCommerce site is the user’s navigation on your product pages and how smoothly and swiftly they can checkout. Optimizing the product pages nowadays includes custom product fields as they are vital powers adding to improved customer experiences.

In this blog, we will dig into how custom product fields in WooCommerce offer a remarkable customer buying journey.

7 Ways Custom Products Fields Improve Customer Experience:

Customized product fields for your customers are a way to give them a shopping experience that they wouldn’t find anywhere else. There are ample ways to do so, either through custom coding or through a plugin. Although PHP’s contribution to the customization of the CMS is applaudable, the customization levels and security a plugin offers are unmatchable.

The following are some of the ways custom product fields in WooCommerce provide the best user experiences.

1.) More Product Choices:

Diversity of the products and diversity within the product are two different things and both of these are a way to improve customer experience. With custom fields for the products in WooCommerce, you offer more choices to the users.

These choices could be in the form of:

• Product color
• Product size
• Product add-on
• Product Features
• Product delivery options
• Product shipping options

And much more. The more choices you give to your customers, the more they will prefer buying from you.

2.) Products The Customers Can Own:

Any product the customer likes by heart is the only thing that makes a customer a happy and loyal customer. How can a product become likeable? The product features are one attractive way to get the user’s attention, but there is more to it. Letting the customers customize their products will increase their liking and admiration towards the product.

A customizable product can:

• Reduce cart abandonment
• Improve sales and conversions
• Generate more revenue
• Increases the average order value

Let the customers customize their purchases by offering the WooCommerce product add-ons.

3.) Makes Choosing Product Variations Easier:

While online stores are making efforts to optimize their websites by implementing SEO strategies, it is also crucial to pay attention to the optimization of variable products. Variable products have multiple variations in terms of a product’s features and these features become difficult for the user to choose at times. In this situation, custom product fields WooCommerce is the ideal solution.

You can make choosing the products easier with these field types:

• Select
• Multiselect
• Checkbox
• Radio Button
• Radio Image
• Radio Color
• Date Picker
• Time Picker
• Color Picker
• File Upload

No matter how many variations your products have, choosing them becomes much easier for your users without adding to their pain and frustration.

4.) Customer Defined Pricing To Some Extent:

Although custom product fields do not have to do anything with customer-defined pricing, the pricing is transparent. By assigning a price to each custom field or where required, you communicate the product pricing well to the customer. Your users have an idea of the price changes with each add-on they choose.

Transparent product pricing can:

• Build customer trust
• Boost your sales
• Brand visibility and loyalty
• No abandonments

With each product add-on for WooCommerce, you can decide to add an extra fee or no extra fee depending upon what effective digital marketing strategies you have implemented.

5.) File Upload Options:

What else could be better than offering all the ease that your web user is looking for when making a purchase? The more it is easier for the user to convey their preferences, the better experiences they have on your site. With a file upload option to your product fields, you allow customers to share more relevant references.

The customer can upload files like:

• Image files
• A document
• Reference documents

With these uploaded files, the chances of order mismanagement are lower. The customer will get the product they want instead of getting the complete opposite of what they wanted.

6.) Building Emotional Connections:

We live in a world where AI is blooming and the impact of AI is almost in every aspect of our lives. With this AI trend, building emotional connections becomes difficult and custom product fields for WooCommerce can suffice. These custom fields let the customers share their emotional aspect with the items they buy.

This connection is built by:

• Customers asking for additional notes about the products
• Asking for custom engravings on the products
• Choosing the preferred product colour, or flavour if it is something eatable

The custom fields let the customer customize the product according to their taste and their likeness. This customization always makes the customer emotionally connect with what they buy thus offering a memorable sweet buying experience.

7.) Finding The Best Fit:

One of the purposes of custom product fields for WooCommerce is to display all the possible alternatives of the products or the add-ons. With each option selected by the customer through these fields, the end product becomes the best fit. The product they buy becomes a complete package and this is what a great customer experience is.

The product becomes a complete fit when:

• You can choose from all the possible alternatives and add-ons
• When your customers are not forced to choose a product feature that they do not like

The more custom fields you add, the more opportunities you provide to your customers to place an order for the perfect product.

Final Thoughts!

Give your customers the best you have, and for WooCommerce solutions, offering customized services and products is the best way. Enable custom product fields to your product pages, and let the customers choose what they like the most. This practice adds more to your customer’s buying experience and also improves your brand loyalty.