There are many different elements that go into creating a successful business. This includes things like a quality product, excellent customer service and effective marketing. One thing that may sometimes go overlooked, however, is the design of the building itself. If the design is poor, it may scare away consumers in droves. With that in mind, below are four design tips to help you attract customers.
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Create A Positive And Inviting Atmosphere:
A building can help to produce specific emotions for those that enter it much like a piece of art or music can. Overall, you want the atmosphere of your building to be a positive and inviting one. If your building looks moody or dark, you probably have a problem. The building can also be designed to create an atmosphere that compliments your marketing. If you want to give your customer’s a boutique experience, the store itself should certainly give off the aura of a boutique.
Work With A Commercial Paver:
The design of your building also includes its entrance, the parking lot and roadways that lead up to it. If these surfaces are rough and composed mainly of dirt or gravel, you have an issue. It will give off a very bad impression. Customers may even avoid the store, because they may be afraid of the gravel damaging their vehicles. Work with a commercial paver to ensure that the outdoor space surrounding your building is well paved.
Design A Strategic Store Layout:
The layout of your store is also extremely important. For one, how you design the layout and choose where to place certain items can do a great deal to affect how much money you make. One key is to place the items customers seek out the most often towards the back of the store. For example, if you own an office supply store, you should place printer ink towards the back. This way, customers will see more of the products you have for sale and be more likely to make add-on purchases.
Move Customers In A Counterclockwise Direction Through Your Store:
People tend to instinctively move through a building in a counterclockwise direction. Keep this in mind when designing your store. Place displays, aisles, products and departments strategically with this counterclockwise motion in mind to maximize your profit potential.
There are many things that are required for a business’s success. If you are a brick and mortar store, how your building is designed is one of the most important. Try to create an inviting space that consumers will want to flock to and design your store strategically to maximize the amount of money they will spend.
About the Author:Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max. Kara recommends working with a professional paver like Harris Paving Industries or someone similar to help you get your business looking great for your start-up.
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