2022 May 13 Archive - EXEIdeas – Let's Your Mind Rock

“Brand” is a big word today. You have to gain trust and be the favourite of your audience. It takes a lot of effort to be a brand, but it takes even more to maintain that brand’s trail. You need to advertise with different platforms and run various campaigns to get the branding right. So, before we start discussing a successful branding campaign, it’s good to discuss what a branding campaign is.What Is A Branding Campaign?A brand campaign is to express the brand message and story to your audience to connect. It helps to create brand awareness and enhance the equity in the mind of your customers. This is the reason it has to be the best and top-notch. If your audience cannot connect with your brand, they won’t be with you for long. A brand campaign is a kind of bridge that connects you with your potential buyers.So, to make that connection, you need to work on the branding campaign so that you can boost them and make them visible. This is the only way to help your business lift the way you envision the company. Social media is a platform that has the most reach to promote the brand. They target several people at once. So, choosing social media for your campaign boosting is a clever move.How do we do that boosting thing with our campaign? This is the next question that might knock your mind. So, here is the answer to it.5 Ways To Boost The Success Of A Branding Campaign On Social Media:1.) Choices Of Social Media Platforms:Often our campaign fails because we don’t have good selection info. You need to choose the right platform to get the right audience. Let’s simplify it. Facebook has around 2.85 lakh people as a user. So, if you are looking for a mass audience, you can plan your brand strategy for this platform. You can use all the features of Facebook and cast stories around the audience on Facebook.Now, if you are into involving more professional people, or those who are entrepreneurs, LinkedIn and Twitter are one of the top priorities you should go for. Similarly, if the young generation is your demographic, the sensational platform “Instagram” is the one for you.So, whatever your brand is, you need to target the right audience, so you need to plan things accordingly.2.) Live Streaming Is A Winner:According to Social Piolet, the maximum number of people, 80%, prefer watching live videos of the brands instead of going through their blogs. Around 67% of people preferably buy tickets and complete the call to action after engaging in these videos. So, these are other strategies that work like magic. Have you ever noticed the number of people involved in life by MAC cosmetics conducting a live video makeup tutorial? They know their market is on Instagram, and girls are looking for a makeup tutorial.Live videos are interactive, and they can connect with your audience. The best perk of this life is you get to have one on one conversations with your target audience. You can narrate your brand story, and they can clear the doubts they have about the brand and product, of course. Once the connection is established, your audience will wait for your life.3.) Tools:There are numerous paid social media tools that you can choose for your brand campaign. They have a calculative measure that helps in boosting the presence. These tools help track the growth of your business, alert you on the day to post, and allow you to analyse your strategies and several other essential activities for your business. So, if you cannot handle the campaigning, these tools are what you need. For reference, you can try Buzzsumo.These are the secret weapons that most marketers use for upgrading the brand’s campaign. They may cost a little extra, but they are proven to deliver the result. Also, to bring into your consideration a little bit of research can help. You can even get the free tools that are equally profitable and active as the paid ones. This helps you to save your pocket from running out of the budget.4.) User-Generated Content:User-generated content (UGC) is that weapon that never misses its target. According to Social Piolet, 50% of the audience is inclined towards genuine reviews by the user that the company narrates. So, it shows the precise result. User-generated content is not paid or can be influenced. You can ask them to review if they like the product or service.Let’s understand it like this. If a customer has bought a service or product, you can ask them to repost and review it using a hashtag. So, it will be on their story or post with a tag to you. Work done! People will connect with the review, and they will believe in the review written by the customer.5.) Hashtag:Hashtags are everywhere. Make new and unique hashtags for your business. It has to be eye-catchy. People use hashtags like #traveller, #blogger, #fitnessfreak, etc. It is essential to have one hashtag for the brand name and the rest according to their services.#Hashtag helps in optimization and makes your brand easily placed in the minds of the customers. You need to follow the trend to keep up your brand strategy. So, #Hashtag the tag and own it.Conclusion:These are a few or five ways that will help you to boost your business campaign. Sometimes there is a lot to discover and least to execute. These tips will help you leverage your brand and help to make a space in the mind of the audience.If you want, you can day hire expert digital marketing experts. They are proud of boosting your brand campaign, and they know the exact solution for your problem area. They strengthen the weaker section and eliminate the problem from the root.Your business is like a baby that you grow with blood and sweat. So, it entirely depends upon you to choose the strategy that will work for your business.About the Author:Sona James works as a content writer at SEO Digitz. An avid fan of writing on digital marketing, she enjoys reading magazines and exploring different themes in stories and articles. Sona James is rigorous with her work ethic and dedicated to researching new content material every day for writing good quality pieces. Tea is her favourite companion when she is taking a break, and while she is a book lover, you can also find her matching beats to music now and then.Find Me On LinkedIn