2022 January 31 Archive - EXEIdeas – Let's Your Mind Rock

Starting your own marketing agency can be very lucrative and fun, but it’s also very challenging in a number of ways. From creating the right image to hiring the right team members, every step you take requires careful consideration. In this guide on how to start a marketing agency, you’ll learn a few simple steps that will help you get started and keep your agency profitable for years to come.Do Your Research:Take some time to research different marketing agencies and develop knowledge about what works and doesn’t work for other businesses like yours. If you don’t know where to start, talk with other small business owners who may have had experience with marketing agencies or do an online search for a marketing agency along with the name of your city or state. This will give you a good idea of what services and types of companies in your area would benefit from your services. Additionally, you’ll get a better idea of what services are being used by those businesses. It may also provide insight into potential gaps in your area that you may be able to fill with your business. That way you aren’t directly competing with already established agencies and you may even be able to identify pricing to become more competitive. Once you’ve completed your research, put together a list of at least five things that are important for customers looking for marketing services—and decide which ones fit best with your approach.Use White Label Agencies:Instead of trying to create your own marketing platform or hiring a ton of employees to manage your clients, consider using white label marketing. White label means that you outsource the marketing work to another agency and that agency uses your client’s branding or your branding on the reporting side of the work. Some white label marketing agencies even provide a dashboard for your clients to view the work done and the progress regarding keyword rankings that have the clients logo embedded on it so that it is customized to them. A benefit of this is that you can outsource the marketing efforts to the white label agency and then you manage and charge the client through your agency. Additionally, they manage the reporting dashboard so you don’t have to create one or manage one yourself. This enables you to scale the number of clients you are working with so that you can increase your revenue without hiring additional employees or demanding additional hours on your part to handle it.Choose What Services You Offer:Most marketing agencies start off with one or two marketing services such as creating and managing Facebook ads or producing videos for the company’s ads on YouTube. While it’s tempting to offer every service under the sun, your focus should be on what makes you unique and competitive. This is especially important if you are managing the agency on your own or if you have a small staff. For example, if you have an incredibly strong digital background but no traditional marketing experience, focus on offering primarily digital services like SEO or paid advertising. If you have great traditional marketing skills but lack digital knowledge, target clients that need your expertise as an advisor before diving into too much strategy. This will help set up clear expectations from day one and allow you to operate more effectively within each stage of growth.Create A Marketing Strategy:If you’re starting a marketing agency, it’s important to create a clear and well-defined marketing strategy for your business. This is no time to be impulsive. It’s crucial that you take some time out of launching your business to map out where you’re going and how you intend to get there. Here are three questions every small business owner should ask themselves before opening their doors: Why do I want to start my own agency? What do I want my company to be known for? What makes my agency different from all of the others? Answers to these questions can help shape and define your company culture and make an impact on how clients view you as an agency.If you’re thinking about starting your own marketing agency, keep this guide in mind. With the correct approach to marketing and the right tools, your new business will be attracting new clients sooner than you think!About the Author:Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. She recommends this company when it comes to white label marketing.Find Me On Twitter